
WITH EVERY FIBER OF MY BEING! When it comes to research, we need to be aware that data comes from all around us. In research, we describe this as quantitative and qualitative. Quantitative data provides numerical data like Nike’s digital media KPI’s: engagement, likes, and follow count. Further, qualitative data gives us information about what’s…
My days are PACKED. I begin my workday at 3:30 a.m. four days out of the week and end up home between 4 and 5 p.m. and in bed by 9 p.m. However, there is so much life to live for. I work inside of hot and humid 53-foot aluminum trailers where I am “shunned”…
RED BULL IS NO BULL: INTRODUCING _______ “GROOVIE SMOOTHIE” Overview: In the fast-paced business world, companies must find a way to blend their current operations with innovative ideas to stay ahead. As the Chief Innovation Officer (CIO) of Red Bull, a prominent U.S.-based energy drink company, my primary responsibility is to identify opportunities to improve…

Value Proposition USPS has become the most reliable parcel and message delivery service covering all 165 million or so residents of North America. And since their funding comes from the federal government, the Postal Service dominates through a monopoly. With Benjamin Franklin as the founder of the agency, the company drives each person’s reception of…
Since 1996, Under Armour has funneled their target market predominately towards men – particularly those who play football; however, Under Armour’s men’s segment received 460% more revenue than their female segment as of 2013. Foreseeing successful opportunities, this company took a huge risk in 2014 to expand from their origin market. This endeavor pursued women…
What do you notice about this type of marketing? Marketing is giving a message to an audience. There are many ways to accomplish that, like television advertisements and the use of digital media. Another method is an expanded version of “word-of-mouth” marketing that uses individuals “…who can reach and resonate with a large audience (Burclaff,…
Nike is one of the most well-reached businesses in the world. Their strive for spotlighting individuality amidst interdependability through creative product offerings is one of the reasons that make their company so great. Every message is of hope and of tenacity. Many different people across the globe display the checkmark logo that burdens the reputation…