What type of consumer are you?

An organizational consumer involves purchasing goods or services intended for resell, operational use, or to produce their goods or services. Instead, individual consumers intend their purchases of goods and services. Since I make routine purchases for my household of three (including my dog), fulfilling my household’s communal supply addresses my consumer type as being individual. These purchases also include ones that satisfy my own needs. That includes buying one-hour massage sessions and my monthly haircut. As a result of this behavior, we can determine that classifies me as an individual consumer according to Consumer Behavior.

What influences your buying decisions, and how?

The factors that influence my buying decisions in decreasing order of importance are level of need, price, quantity, and appearance. Other influences reign in word-of-mouth reviews from my friends on these products. For example, ever since my boyfriend and I have shared our expenses, he’s shifted my buying principle from buying for cheap to buying for quality by the estimated life of the product from furniture to produce. I hold my friend and family’s opinion to a high standard. So, the likelihood of me purchasing any item I may need that is prematurely held to a high standard by another individual consumer whose already done the consideration for me…to certain degree. Of course, I will have to round off the ultimate decision by using my own requirements on product’s specs.

Which stage actually leads to your purchasing decisions?

Once I find a product that maximizes quality at a fair cost, the purchase will be made. Definitively, when there is ample information provided surrounding the product or service, an ultimate purchasing decision can be made.  So, this means once I’ve gathered the proper benefits as best tied to the price, no matter the brand. Immediately as I decide this product to be the best for my household, I place it in the cart.

When making a buying decision, how are you influenced by marketing research and marketing design?

Since becoming educated in the marketing field, I have taken marketing tactics to heart. Reading between the lines to ensure most understanding of the company I’d give my money to. Other instances like clothing visible branding will only be purchased if I like how the logo looks. So, I am educated in how to perceive a company’s mission/vision statement. This natural lens lends me a hand in discovering more than just a product. Because really, we are giving our money to these companies that support such ideas.

Do you experience any post-purchase behavior?

Post-purchase behavior is the disposal actions wherein consumers discard of products through various methods. These products leave the consumers ownership by “recycling, reuse, and resale (Kardes, 2020).” I use all of these methods. Such as, clothes and other usable and outworn products head to Goodwill, big furniture, and other things worth near over $30 are sold on Facebook or Ebay, and other items are discarded in recycling and trash where appropriate.

References:

Kardes, F., Cronley, M., & Cline, T. (2020). Consumer Behavior (2nd ed.). Cengage Learning US. https://mbsdirect.vitalsource.com/books/9781305161689