Value Proposition

USPS has become the most reliable parcel and message delivery service covering all 165 million or so residents of North America. And since their funding comes from the federal government,  the Postal Service dominates through a monopoly.

With Benjamin Franklin as the founder of the agency, the company drives each person’s reception of the messages shared from one person’s or business’s life to another. Per the USPS mission statement, they serve to provide American people and businesses with prompt, reliable, and affordable services. The niche benefit extends to secure delivery to deter wading thieves.

Profitability

The United States Postal Service operated on $77 billion revenue; and was assisted by e-commerce to which their operating revenue grew nearly $4 billion the following year.  However, COVID restrictions and its pandemic-associated fears conjoined a major decline in mail pieces of 1.1 billion; and  used $1.5 billion more in 2022. On the other hand, The USPS said in a 2021 report that “the Postal Service had a net loss of $4.9 billion for 2021, compared to a net loss of $9.2 billion for 2020 (para. 1).” These numbers testify to a healing profit. Organizational structure has also enlisted positive investment in the equipment needed for a more streamlined process in expanding their space and workforce (USPS, 2021). This investment is projected to seep into e-commerce’s future which attracted increased interest from the forces of COVID and e-commerce sales. Another keynote to the positive financial retribution is the help of the 2022 Postal Service Reform Act. In an interview on May 10^th, 2023 with Postmaster General Louis DeJoy, Eric Katz revealed that USPS remains in high hopes “despite disappointing numbers so far…which [sic] has eliminated $90 billion from its $160 billion in projected 10-year losses.”

SWOT Analysis

 With the future becoming brighter, USPS expects to break even on their losses and consummate an eager investment opportunity. This serves the growing concern of the environment. So, in learning about the junk mail recycling program, residents will likely participate. Especially if the service is objectively free to all residents. The nationwide grab is so grand that nearly everyone in North America can benefit from it. The company also pridefully delivers the messages of America by enacting their Delivering for America vision – an acknowledgement of what they do best and what they are aware of needing to adjust. MarketLine specifies the SWOT analysis of USPS as of 2022 and this is what they explained. On page 22-23 of the 2022 Report on Form 10-K for the United States Postal Service, Marketing Mail has been impacted primarily due to the pandemic: however, resilient. Currently, as the report declares, “Marketing Mail volume remains lower than pre-pandemic levels (p. 23),” due to the takeover on technological innovation.

Source: https://about.usps.com/newsroom/national-releases/2021/usps-delivering-for-america-plan-at-a-glance.pdf (page 4)

Service Singularity

 If the weight of “junk” mail exceeds a certain weight, than the Direct Marketing Association should be notified of the neighborhood’s geographic vicinity, better grasping the target demographic.    If the neighborhood returns a lower than expected weight, the likelihood of customers receiving unwanted or distracting mail pieces parallels in the same direction. Of course, exemptions from political, education, and other relevant community knowledge are accounted for. In other words, the collection of junk mail through newly installed bins on residential mailboxes, partnership with local recycling companies, and other B2B relationships where waste management systems can be adopted will collectively the natural world with necessary efforts. There are no known competitors with this widespread service.

References:

Katz, Eric. (May 10, 2023). Government Executive. DeJoy Promises His USPS Plan Will Still Deliver, Despite Disappointing Numbers So Far. Retrieved May 14, 2023 from  https://www.govexec.com/management/2023/05/dejoy-promises-his-usps-plan-will-still-deliver-despite-disappointing-numbers-so-far/386192/

United States Postal Service SWOT Analysis. (2022). United States Postal Service SWOT Analysis, 1–7.

USPS. (n.d). Delivering for America. Retrieved May 14th, 2023 from   https://about.usps.com/newsroom/national-releases/2021/usps-delivering-for-america-plan-at-a-glance.pdf

USPS. (November 10, 2021). USPS National News.  U.S. Postal Service Reports Fiscal Year 2021 Results. Retrieved May 14^th, 2023 from  U.S. Postal Service Reports Fiscal Year 2021 Results – Newsroom – About.usps.com.

USPS. (2022). Form 10-K. United States Postal Service. Retrieved May 14th, 2023 from    https://about.usps.com/what/financials/10k-reports/fy2022.pdf